Writing quality content is important to drive web traffic. Websites that provide some kind of value to the reader are guaranteed to have better chances of success. However, one of the first obstacles to clear so your content gets noticed is the headline. Since people have no way of knowing whether your blog post is worth it before actually reading it, most of the time they will check the headline and judge its value in an instant. There are a few things you can do to ensure your page titles are well designed. Most of the time it comes down to trial and error, but there are definitely some proven strategies you can employ to create more interesting headlines.
Be Straight To The Point
First and foremost, titles should be concise and as short as possible. Keep in mind that your average reader will bare take a glance at your title, so it’s very important to make it as simple as possible. It should be self-explanatory, and provide a small preview of what the article contains.
For example, take the following headline:
Writing an Article That Will Get You More Web Traffic
While it may seem good enough, there’s definitely some improvements that could be made to the title. For instance, the sentence drags on too much before leading to the main purpose of the article, which makes it more complicated. So, we can turn it into the following:
How To Drive Web Traffic By Writing An Article
By placing the main topic of the article to the beginning of the headline, it becomes much clearer and easier to understand. Also, since the headline is shorter, it is also more compact and quicker to read.
Teach People Something
Most of the time, people will use a search engine in order to learn something new. Therefore, one way to create an interesting headline is to phrase it so you let your readers know they will gain something from it. Including words such as ‘tutorial’, ‘guide’, ‘how to’, and so on are a great way to accomplish this. It drives the point home right away, and makes it clear that you’re offering some kind of knowledge away.
Of course, you must be careful to only apply this technique to articles that will actually provide something of value. Nobody likes reading a blog post expecting to get an answer to their questions only to find out there are none. In all cases, your headline should match the content of your article, and provide a clear summary of what it is about.
Make Use Of Lists
It has been proven time and again that Internet users are often in a hurry. They want things done the day before yesterday, and don’t spend more time than necessary on a single page. Furthermore, most people will only skim through content at a very quick rate, which means your headline only has a few seconds to impress the visitor.
To address this hurried way of browsing, you can use lists in your headline. Lists are useful to easily segment information in more readable bits, which allows for faster browsing and lets users digest all the information quicker. Beginning your headline with something like ‘9 Tips For…’ or ‘6 Things You Can…’ can help grab the attention of the user, as it gives off the impression that the article itself will be easier to read. Just remember to actually adapt your article so that it matches the title. As mentioned before, no one likes to be fooled.
In short, writing an interesting headline takes practice and recognizing the needs of your audience. To do so you must be able to listen, and be attentive of what your visitors tend to look for in your site. Often times, you might find that you already have what they need, it’s just that the headline wasn’t clear enough. What about you? Do you have some tricks up your sleeve to create better headlines? Feel free to share!