Testimonials are a great way of boosting your site’s credibility. You can use them to reinforce your products or services, providing meaningful insights into the way you work and why should people work with you. Thus, having solid and well-written client testimonial can give you an edge when converting visitors into buyers. On the other hand, poorly executed reviews can have the opposite effect and end up hurting your business instead. In this article we’ll go over a few tips on how to deliver great testimonials from your clientes.
Post Real Reviews
The first and most important rule when writing a testimonial is to use a real one! It’s not difficult to ask your current and past clients for a small review, so don’t hesitate to do so. While writing up a made-up story about your services may convince some visitors, having a real client– with a real website– will only boost your credibility. On top of that, some particularly interested visitors may even go out of their way to verify you work with an old client before contacting you, so it’s all the wiser to use real material.
Add Meaningful Images
On top of using authentic material, you should also use images. Visuals are a powerful tool that help you convey emotions and context to your visitors, so including an image– even if a small one– is always a good idea. However, just like with the previous point, it’s all the best if you use a real, relevant image rather than a stock picture. Images can be considered even more important that the testimonial itself, and as such you should go out of your way to make them as good as you can. If possible, you should even grab a camera and ask to take a real image of your client. Most of the time they will be willing to take part, as it will help their web presence and also reinforce your relationship with them.
Focus On The Benefits
One of the more subtle aspects of a testimonial is the focus. When asking your clients to write one for you, make sure they focus on what they achieved with you instead on how good your work was, or how smooth the project went. While a satisfied client may only think about these aspects, you should remember that your real target are prospective clients. Most of the time, your visitors will be more interested in what they can attain from working with you instead of how you work with them. At the end of the day, it’s the bottom line that matters for them.
While it may seem that writing a testimonial is an easy task, there is more to it than that. Crafting a customer review can be a mix of thoughtful design, tact, and getting you client to write what you need, not what you want. Still, creating a well-designed testimonial will certainly help you gain credibility over new customers, and also strengthen your relationship with past ones.