Here are the topics we’re going to tackle in this article:
- what are the most important privacy laws in the world;
Table of contents
Every website collects data about its visitors in one way or another. Therefore, in most countries, websites are required by law to disclose what data they are collecting and how they’re using that data.
What are the most important privacy policies you should know about?
Online privacy protection has become a must all around the world. Here are four major privacy laws that you should be aware of, depending on location:
- The GDPR (General Data Protection Regulation), which applies to all the states in the European Union;
- The CCPA (California Consumer Privacy Act) in the United States;
- The CalOPPA (California Online Privacy Protection Act) in the United States;
- The PIPEDA (Personal Information Protection and Electronic Documents Act) for Canada.
While these laws may seem to affect only the area where they have been implemented, it isn’t quite like that. Your visitors access your site from all over the world, so you have to comply with these privacy laws no matter where you are located.
If you fail to be law-abiding, you risk paying fines from thousands and up to 20 million US dollars, depending on the severity of infringement you commit.
Here are just a few common examples of how WordPress sites collect data on their visitors:
- They collect names and emails in comment forms; allowing comments on your website is useful and even recommended in most cases, but when users leave a comment, they are required to provide information such as name or email address;
- When using contact forms; whether it’s for sending newsletters, special offers, and so on, websites need information such as the user’s email address;
- They collect data when using Google Analytics; this tool is very useful for monitoring the traffic on your website and most sites use it; however, Google Analytics uses personal data such as IP addresses or cookies;
- Data is also collected when you use advertising tools such as Google AdSense, which create targeted ads based on behavioral user data.
These are just a few examples of how websites in general (and probably yours, too) collect data on their users. Every time that happens, you have to notify your users about the data your site will collect. This will protect you from any possible legal issues, and of course, help you build more trust with your visitors.
The first thing to understand is that not all privacy policies are the same. The information in them depends on the website/business you have and the specific data you collect from your users.
- Your name and contact info;
- What data you’re about to collect from the visitors to your site;
- Why are you collecting that data: for website optimizing purposes, to customize the content on your site based on user preferences, for direct marketing purposes, and so on;
- The methods you’ll be using to collect user data, such as sign up, registrations, cookies;
- It should mention any third-party organizations that will have access to their information, like Google AdSense and others;
- It should include information on the legal basis for collecting and processing user data;
- Information on how your visitors can block your cookies and how they can opt-out of third-party advertising sites ;
- Who can they address their complaints to, regarding your privacy practices;
- How long will your website store their Personally Identifiable Information (PII);
- It should specify whether you plan on transferring their PII to other countries.
Three popular online tools at a glance
|Product name||Free version||Available templates||Strengths|
Terms and Conditions
Return and Refund
EULA (End-User License Agreement)
|All generators are completely free to use|
Terms & Conditions
Terms of Service
Return and Refund
Terms and Conditions
|Automatically updates all your policies for free when the laws change|
The way they work is by giving you a questionnaire to answer. You have to provide the name and nature of your website, your country, what kind of data you’ll collect, and other necessary information.
Here’s how questionnaires usually look like:
And here’s another example:
The last step is to copy the text and paste it to your WordPress page. Go to your Dashboard → Pages → Add New, to create a new page, just like in the image below:
Click on Publish once you are finished, so the page can go live.
How does Termageddon work?
Their team constantly monitors privacy laws and in case of any changes, they automatically push the updates to all the pages created with their platform. Termageddon is currently available for businesses in the UK, US and Canada.
You have to add the code to any of your WordPress pages. For instance, go to the Dashboard → Pages → Add New and create a normal page.
Here’s how it should look:
You paste the Termageddon code in that block, Publish the page and that’s it.
All you have to do is make sure you have the latest WordPress version, in order to have access to this tool. If you don’t, make sure you update your WordPress.
After that, go to your Dashboard → Settings → Privacy, just like in the example below:
Here’s what you should see after you click on Privacy:
It will look like this:
You can use the template text as a guideline and adapt it to your needs. Once you are done editing the text, hit the Publish button, for the page to go live.
If you don’t want to use the built-in option offered by WordPress, you can create the page with the help of a plugin. There are plenty to choose from. We’ll give you a few popular ones to consider, but it’s up to you which one you choose.
Once you install the plugin (go to your Dashboard → Plugins → Add New, search for the plugin, install it and then hit the Activate button), you’ll see it displayed on your left sidebar.
Here’s where you can find it:
Once you input all the information required, you click the Create button on the bottom of the page. The newly created page will open and you have to hit Publish for it to go live.
It will look like this:
Another popular plugin to consider is WPLegalPages, which is also free.
Go to your Dashboard → Plugins → Add New, search for the plugin, install it and then hit the Activate button). After that, you’ll see the plugin on the left sidebar. It will be named Legal Pages.
This is how it looks:
There are many other plugins to consider as well, so make sure you check out all the available options before you make a decision.
A few examples are ecommerce plugins, such as Easy Digital Downloads. These plugins need to collect customer information during their checkout process.
Testimonial plugins such as Strong Testimonials are also required to inform their users on the data they collect when they publish the testimonials.
This is where you have to go:
Here’s an example:
The Twenty Twenty theme displays it on the top, just like in this example:
It looks like this:
First, go to the Dashboard → Appearance → Menus. Create a Menu, name it whatever you want (its name will only be visible in the back end of your website) and hit the Create Menu button. For instance, we named our menu “Test Menu”, just like in the image below:
The next step is to go to the Dashboard → Appearance → Widgets. Look for the Navigation Menu widget and simply drag it to the Footer section you want. Then, select the menu you created (in our case, the Test Menu) and click on Save.
In the example below, we dragged the Navigation Menu widget to Footer 2.
Same goes for the sidebar. You go to Dashboard → Appearance → Widgets. Look for Navigation Menu widget, but this time drag it to the sidebar section. Select the menu you created (in this case the Test Menu) and click on Save.
Here is an example:
Here’s how it looks in our case:
- online tools that are in many cases free and easy to use; they work by giving a questionnaire and generate the page based on your answers
Collecting data is in most cases necessary and inevitable, if you want traffic on your website and to be able to communicate with your users.