Nowadays WordPress is by far the most popular CMS in the world. It is used nearly everywhere, and has a really strong following as well as countless resources readily available. With that being said, one of the most common issues I see around the web is that most people buy a premium template, then they are stuck with a boring design because the template is generic. This can be avoided. While a WordPress theme may in great part contribute to the look and feel of a website, most of the work in fact lies within the content. This article will teach you a few tricks to break away from that template look and try to achieve an original, unique feel for your site using a simple trick.
Add Your Personal Touch
Perhaps the most important thing to remember when trying to make your site feel unique is that it should transmit emotion. This is a important detail to take into account, especially since nowadays we are surrounded in a myriad of stock images and reused content, which will only push your content towards an artificial, cold image. Instead, you should be aiming to add original content, including your own text and images. At all times, you should keep in mind that your site must talk about you, and for that to happen you must add your own personal touch to its contents.
Use Images Of Your Own
A common misconception about creating content for a website is that you must use professional resources, or hire an expensive photographer to take high resolution photos of you and your business. While this is partly true, you must also remember that using handmade photos is already better that resorting to stock material, since it will give visitors a clear view of who you are and what you do.
In the end, this is much better than using images that show a group of people in suits smiling at the camera with no emotion whatsoever. Even if you cannot achieve the same degree of quality as a professional designer, it’s important to realize that self-taken images already do a lot more than any stock image.
Make It An Investment
You should remember at all times that your website is an investment over time, and filling it up with great content is as important as finding a great premium WordPress theme with a killer design. If you feel you need to display a professional image, then by all means go ahead and hire someone who can produce high-quality resources for you to use. If you don’t have the resources to do so, you should try creating your own material as it will transmit more emotion than stock images regardless of quality. As mentioned before, what’s important is to convey your message to your audience. Otherwise, you may end up looking like a generic corporate site.