We fully support the use of WordPress page builders because they make it easier for anyone – regardless of their experience with WordPress and web development – to create an awesome website.

Unfortunately, not all page builders are well-suited to building a landing page that actually converts. So, to make your life a lot easier – we’ve put together this post of the best WordPress landing page plugins you can use to design your next product’s landing page.

We’ll also talk about what to look for in a landing page plugin, why you should use one, and how to find the best landing page plugin for your website. 

Why You Should Use A Landing Page Plugin

If you already have a website, you might be wondering why you should use a landing page plugin. Here are a few good reasons why your website needs a landing page plugin.

1. Landing Pages Increase Your Conversion Rate

The most important reason to use a landing page plugin is to increase your conversion rate. Landing pages often have all the unnecessary elements stripped down and leave visitors with only one option: to take the action you want them to. 

This can be signing up for your newsletter, downloading a white paper, buying your product, and similar. Since they can only do one thing on a landing page, they are more likely to convert. 

2. Landing Pages Bring You More Leads

Directly tied to the point above, since landing pages are more likely to convert, this means they are bound to bring your more leads for your business than a regular page on your site. 

3. Landing Pages Match Advertising Messages

Landing pages are often linked to in online paid ads. If a visitor landed on your homepage from your ad, they would probably be lost and not know where to go to get the offer from the ad. But when you send them to a dedicated landing page, they can easily take advantage of the offer and do what you want them to do. 

4. Landing Pages Help You Gather Information On Potential Customers

Lastly, landing pages help you gather information about your potential customers. You can learn what pages they visited and you can also ask them different questions on your sign up form. You can also learn whether they’re coming from desktop or mobile. Once you have all that data, you can retarget them with ads. This is useful in case they didn’t buy your offer the first time they landed on your page.

What To Look For In A Landing Page Plugin

Before we dive into the best WordPress landing page plugins, let’s talk about the features every good landing page plugin should have and what else to keep an eye on so you can find the best landing page plugin for your site. 

1. Check Ratings And Reviews

The first thing you should check when evaluating plugins is the ratings and reviews. A plugin with positive reviews and high ratings is more likely to have the functionality you need as well as be safe to use. Look for plugins that have at least 4-star rating and higher. 

If the plugin you want to download comes from an independent developer’s website, consider doing a Google search for it first and see if there are any WordPress blogs that have reviewed the plugin positively.

2. Check If The Plugin Is Actively Supported

The next thing you should check if the plugin is actively supported. The last thing you want to do is download a plugin from an author that doesn’t offer support. Most of the free plugins in the official repository come with basic support offered through support forums where you can get answers in case you run into any issues. 

3. Check Update Frequency

Another thing to check when considering landing page plugins is the update frequency. You want a plugin that’s updated regularly. This will ensure that the developer is actively working on the plugin which means you don’t have to worry about the plugin becoming outdated. 

This is important because an outdated plugin poses a security risk and makes it easier for hackers to gain access to your site.

4. Check The Plugin Functionality And Features

Last but not least, check the plugin’s features and make sure it does what you need it to do. Landing page plugins should have the following features: 

  • Drag and drop functionality — if you’re a regular WordPress user, chances are you’re not a developer. A drag and drop interface will make it easier for you to build out your landing page without hiring a developer. 
  • Landing page elements — your chosen plugin should also make it easy for you to add elements such as timers, email subscription forms, media, testimonials, payment forms, pricing tables, and text.
  • Premade templates — a premade landing page template saves you time when building out your landing page. All you have to do is enter your text and customize the template with your branding. 
  • Email integration — your landing page plugin should integrate with an email marketing service that you usually use in your business. This will make it easy to capture visitors’ email addresses and follow up with them.
  • Split testing or A/B testing — A/B testing allows you to optimize your landing pages and increase your conversion rate. You can create different versions of your landing page and see which one performs better. 
  • Support For Video, Audio, And Other Media Content — different types of media can help your visitors visualize the product as well as instill trust and convince them to buy if they’re on the fence when it comes to taking that final step and purchasing your product or signing up for your offer. 

Best WordPress Landing Page Plugins

So now that you know what to look for in a landing page plugin, let’s go over the best landing page plugins for WordPress and look at their features, pros, and cons.

Don’t worry – I’m going to go into detail with every single one of these landing page plugins. But if you’re just looking for a quick overview of your options, here’s a comparison table that gives you an overview of the various features and functionality of each plugin.

Elementor Pro Beaver Builder Pro OptimizePress
Leadpages Thrive Landing Pages Landing Page Builder
Drag and Drop
Works Inside WordPress Dashboard? YESYESYESNOYES
Built-in A/B Testing? NONO YES – on higher tiers FreeNONO
Works With All Themes? YES YES, but limited YESYESYES
Blank Page Canvas? YES, All themes Only when using theme YES Not applicable YESYES
Pre-built templates?YES Only when using theme YES, but some cost extra
YES, but some cost extra
Starting Price $49 one-time $99 one-time $97 one-time $37 per month $67 one-time FREE
Visit Elementor ProBeaver Builder Pro OptimizePressLeadpagesThrive Landing Pages Landing Page Builder

Now, let’s get a little more detailed…

1. Elementor Pro



Elementor Pro is the premium version of the free Elementor page builder. And while it is a normal page builder, it includes a number of features that make it the perfect tool for creating landing pages. Most notably, the ability to create a blank canvas no matter what theme you’re using.

Elementor Core Features

  • Visual drag and drop page builder.
  • Blank canvas for true landing page building. That is, no WordPress header/footer.
  • Plenty of gorgeous pre-built templates.
  • Post grids to still display your recent blog posts.
  • Live form editor to build email opt-ins.
  • Full control over each element’s style. Custom CSS, margins, responsiveness, etc.
  • All the essential elements you’d expect from any WordPress page builder.
  • Pre-built landing page templates that you can just edit to fit your site.

Elementor Pros

  • Unlike many page builders, Elementor Pro lets you build true landing pages that don’t contain any trace of your WordPress header, footer, or sidebar.
  • The Elementer interface is fluid and easy to use.
  • Because it’s a general page builder, you can use the same tool to build both landing pages and regular WordPress content.
  • You can use a live form builder to build email opt-ins that connect to email marketing services via Zapier webhooks.
  • It’s the cheapest tool on this list.

Elementor Cons

  • There’s no easy way to A/B test landing pages with Elementor Pro. You’d need to use something third-party like Nelio A/B testing.
  • Other tools on this list have a larger library of landing page templates, though Elementor Pro still has plenty of quality designs.

How Does It Work?

Elementor Pro works like any other WordPress page builder. That is, you drag and drop “elements” around a canvas to create your page. As I mentioned, though, Elementor Pro differentiates itself by offering you a true blank canvas to work from.


Elementor Pro starts at just $49 for a single site license, which makes it the most affordable tool on this list. A three site license costs $99 and an unlimited license is $199.

2. Beaver Builder


Beaver Builder Pro is another traditional WordPress page builder that you can still use to create landing pages. However, unlike Elementor Pro, Beaver Builder comes in both a theme and a plugin version. The version you choose will affect the flexibility you have when creating your landing pages.

That is, when you just use the plugin, you don’t have access to a 100% blank canvas. But if you use the theme in conjunction with the plugin, you’ll have full control over every aspect of your landing pages.

Beaver Builder Core Features

  • Front-end visual page builder that uses drag and drop.
  • Works with any WordPress theme.
  • Beaver Builder theme allows for full website building using WordPress.
  • Has all the necessary elements you need to build a landing page.

Beaver Builder Pros

  • The Beaver Builder page building interface is very user friendly and a joy to build pages with.
  • The Beaver Builder theme gives you a ton of control over your entire website…if you’re willing to use it.
  • Beaver Builder lets you restrict access based on user role, which is helpful if you’re building a landing page for a client.

Beaver Builder Cons

  • To build a truly separate landing page (without your normal WordPress header/footer), you’ll need to use the Beaver Builder theme.
  • Like Elementor Pro, there’s no built-in A/B testing to optimize your landing pages.

How Does It Work?

If you’re just using the plugin, Beaver Builder works like all of the other visual page builders. You’ll build your landing pages by dragging and dropping different elements around. If you use the Beaver Builder theme as well, you’ll also be able to make good use of the live WordPress Customizer.


Beaver Builder Pro starts at $99 for an unlimited site license…but that version doesn’t include the theme. If you want the Beaver Builder theme as well, you’ll need to go with the $199 version.

3. OptimizePress


Huge-IT Photo Gallery is another popular WordPress gallery solution that comes in both a free and Pro version. One neat thing about this plugin is that it’s not just for photo galleries – you can also use Huge-IT Photo Gallery to showcase videos from YouTube or Vimeo. Even in the free version.

OptimizePress Core Features

  • Comes with both a theme and plugin. The plugin is what you use to build landing pages.
  • Drag and drop landing page builder
  • Sales funnel support
  • Membership site functionality
  • Tons of pre-built templates

OptimizePress Pros

  • More focused on landing pages and sales pages than general purpose page builders.
  • Can be used to create an entire funnel of connected pages.
  • A very large template marketplace, though many of the templates cost additional money.
  • Includes A/B testing on the higher tier plans.
  • Integrates with many email marketing services and payment gateways.

OptimizePress Cons

  • A bit bloated if you don’t want the added features like membership sites.
  • While it does have a ton of templates, the majority of them cost extra money.
  • OptimizePress’ builder isn’t visual. It is drag and drop – but not true WYSIWYG.

How Does It Work?

Most of OptimizePress’ functionality comes in the plugin version, so you shouldn’t feel like you need to use the OptimizePress theme to get value from it. You can build your landing pages using a simple drag and drop interface – though it’s important to note that the interface is not a visual builder like Elementor Pro or Beaver Builder Pro.


OptimizePress’ cheapest plan starts at $97 for use on up to three websites. But if you want extra features like A/B testing, you’ll need to go with at least the $197 plan.

4. Leadpages


Leadpages is the most expensive tool on this list by far because it’s a monthly SaaS fee. But if you’re willing to pay the price, it’s also the most user friendly tool on this list. Though it is a standalone SaaS, it includes a WordPress plugin that makes integration with WordPress simple.

Leadpages Core Features

  • Drag and drop landing page builder.
  • Easy lead capture forms.
  • Manage landing pages for multiple sites in one location.
  • Includes exit intent popups.

Leadpages Pros

  • Leadpages can handle hosting your assets.
  • Can create landing pages incredibly quickly.
  • Built-in A/B testing on higher plans.
  • Integrates with tons of email marketing services, CRMs, and more.
  • Hundreds of pre-built landing page templates.

Leadpages Cons

  • Not only is it expensive, it’s also a recurring fee.
  • Many landing page templates cost additional money.
  • You need to use a separate interface to build your landing pages.

How Does It Work?

Unlike the other plugins, with Leadpages you build your landing pages at Leadpages’ website, not inside your WordPress dashboard. Once you build a landing page using Leadpages’ drag and drop builder, you can easily bring it into WordPress using Leadpages’ plugin.


Leadpages cheapest plan starts at $37 per month when billed monthly. But to get A/B testing, you’ll need at least the $79 per month plan. With all plans, you get a 38% discount if you pay annually instead of monthly.

5. Thrive Landing Pages


Thrive Landing Pages is a combination of Thrive Themes’ popular Thrive Content Builder page builder with a number of different landing page templates and a blank page canvas. Like Elementor Pro, Thrive Landing Pages works completely independent of your theme.

Thrive Landing Pages Core Features

  • Visual drag and drop page builder.
  • Blank canvas for true landing pages.
  • Theme templates for complete funnels.
  • 162 different templates.
  • Plenty of helpful page builder elements.

Thrive Landing Pages Pros

  • You can use a blank canvas to create a truly custom landing page no matter what theme you’re using.
  • The 162+ templates are themed together to make it easy to create sales funnels.
  • Thrive Content Builder is a really nice page builder.
  • You can use Thrive Content Builder to style all of the content on your WordPress site.
  • Integrates with email marketing services.

Thrive Landing Pages Cons

  • Thrive Themes is not GPL.
  • Thrive Content Builder has a higher “lock-in” factor than Elementor or Beaver Builder.
  • There’s no built-in A/B testing.

How Does It Work?

You build your landing pages using the visual Thrive Content Builder interface. To import a template, you can click a button to access all of the Thrive Landing pages templates.


Thrive Landing Pages starts at $67 for a single site license. A five site license pack costs $97, and a 15 site license costs $147. You can also get it as part of the Thrive Themes Membership, which costs $19 per month billed annually.

6. Landing Page Builder

Landing page Builder


Landing Page Builder is a free plugin that you can download from the official repository. This plugin offers a plethora of premade landing pages so all you have to do is add your text and images using the standard visual builder in WordPress.

Core Features:

  • Premade landing page templates for coming soon pages, optin pages, sales pages, and more
  • Integration with Mailchimp and other popular email providers
  • Compatible with most modern WordPress themes
  • Support for WooCommerce products landing pages


  • Easy to use
  • Great solution for small businesses that don’t need a ton of extra features found in more robust landing page builders
  • Free


  • No A/B split testing features
  • Not as robust as other plugins on this list

How Does It Work

Landing Page Builder uses the visual editor in WordPress that allows you to edit the built-in templates. You can customize the text, add your own images, reorder elements on the page, and more. You can also build a landing page from scratch using different widgets that come with the plugin. 


This plugin is completely free.

How To Choose The Best Landing Page Plugin For Your WordPress Website

Elementor Pro Beaver Builder Pro OptimizePress
Leadpages Thrive Landing Pages Landing Page Builder
Drag and Drop
Works Inside WordPress Dashboard? YESYESYESNOYES
Built-in A/B Testing? NONO YES – on higher tiers FreeNONO
Works With All Themes? YES YES, but limited YESYESYES
Blank Page Canvas? YES, All themes Only when using theme YES Not applicable YESYES
Pre-built templates?YES Only when using theme YES, but some cost extra
YES, but some cost extra
Starting Price $49 one-time $99 one-time $97 one-time $37 per month $67 one-time FREE
Visit Elementor ProBeaver Builder Pro OptimizePressLeadpagesThrive Landing Pages Landing Page Builder

Wrapping Things Up

If you’re looking for an affordable and versatile WordPress landing page plugin, my personal go-to is Elementor Pro. The blank canvas lets you create true landing pages, it includes pre-built templates, and the visual page builder is easy to use.

But if budget is not a worry, then Leadpages offers up the absolute best experience, including tons of templates and built-in A/B testing. Just be prepared to pay for that ease of use…

And finally, if you want to be able to create multi-step funnels, you should check out Thrive Landing Pages or OptimizePress.

With that being said, you really won’t go wrong with any one of these tools!