Want to set up WordPress Google Analytics plugins? While you can always just paste the tracking code into your site’s header, using a WordPress Google Analytics plugin can go a long way toward simplifying the process.

Plus, some of the plugins featured even provide your very own Google Analytics dashboard within WordPress. That means accessing all the goodness of Google Analytics data without needing to leave the friendly confines of your WordPress dashboard!

In this post, I’m going to dig into all of the best Google Analytics WordPress plugins. But, because there’s some variety in plugins out there, you should expect to come across three different types:

  • Plugins that give you a full-scale Google Analytics dashboard inside your WordPress admin area.
  • Lightweight plugins that simply help you add the Google Analytics tracking code to WordPress.
  • Niche plugins that help you add Google Analytics Event Tracking.

Enough jabber – let’s dive in so you can start collecting data!

1. Summary: Best WordPress Google Analytics Plugins
2. Analytify
3. Analytics Cat
4. Google Analytics by MonsterInsights
5. Google Analytics WD
6. Google Analytics Dashboard WP
7. WP Google Analytics Events
8. Wrapping Things Up

Summary: Best WordPress Google Analytics Plugins

I’ll dig into each analytics plugin in more detail below. But for now, here’s a quick summary of the 6 different plugins I’ll be comparing in this post:

AnalytifyAnalytics CatMonsterInsightsGoogle Analytics WDGADWPWP Event Tracking
Has free version?YESYESYESYESYESYES
Pro version starts at?$39 100% free $30$30100% free$49
Adds tracking code?YESYESYESYESYESYES
In-dashboard reports?YESNOYESYESYESYES
Exclude user roles?YESYESYESYESYES YES
Event tracking?YES, limitedNOYES, limitedYES, limitedYES, limitedYES, broad range
VisitAnalytify Analytics Cat MonsterInsightsAnalytics WDGADWPWPFlow

1. Analytify

Overview

Analytify is a neat plugin that comes in both a free and premium version. Not only does it help you add the Google Analytics tracking code to WordPress and give you an in-dashboard stats view, but you can also view stats for individual posts/pages right on each page. And you can even display stats on the front-end for certain user roles, which is super convenient.

The Pro version adds WooCommerce and EDD support, real-time stats, and more.

Analytify Core Features

  • View a Google Analytics dashboard inside WordPress
  • Get stats on individual posts, pages, or custom post types
  • Real-time statistics
  • Integrations for WooCommerce and Easy Digital Downloads
  • Separate breakdown for social media stats
  • Show stats on the front-end with shortcodes

Pros

  • It doesn’t affect site speed in anyway. Because it only uses 2 HTTP requests, Analytify won’t slow down your site.
  • You can see which pages and networks generate the most clicks thanks to Google Analytics integration.
  • The simple backend interface makes it easy to configure your social share buttons and monitor your results.
  • It also has a solid free version that’s perfect for smaller sites or those looking to try out the plugin before committing.

Cons

  • The detailed feature list is overkill if all you want to do is set up basic Google Analytics tracking.
  • You’ll need to pay for some of the coolest features (not a major con, but something to consider).

How Does It Work?

All you need to do is install the free plugin and then give it access to your Google Analytics data by connecting the Analytify App to your Google Analytics account. Once you authenticate your account, the configuration process is pretty simple.

Pricing

The core Analytify plugin is free and listed at WordPress.org. Analytify Pro costs $39 per year, and the WooCommerce, EDD, and Campaigns add-ons are also separate charges ranging from $19 to $49 per year.


2. Analytics Cat

analytics cat

Overview

Analytics Cat is a lightweight plugin that helps you add the Google Analytics tracking code to your WordPress site. You won’t get custom dashboards or anything – just a helpful plugin with a few other features that make it a better option than manually adding the Google Analytics tracking code.

Analytics Cat Core Features

  • Add the Universal Google Analytics tracking code quickly and easily
  • Exclude logged-in users from being tracked by the code to keep your data accurate

Pros

  • Analytics Cat is super easy to use. The interface is intuitive and straightforward. Next to no learning curve here.
  • It allows you to exclude your own traffic from Google Analytics reports so that you don’t muddy up your data.

Cons

  • There’s no deeper functionality offered here. The feature set is quite limited and you can’t do a lot of customization.
  • If you want dashboards in your WordPress admin, you’ll need a different plugin as this one does not integrate in this way.

How Does It Work?

All you need to do is install the free plugin, paste in your Google Analytics ID, and choose which user roles to exclude from tracking. That’s literally all there is to it.

Pricing

Analytics Cat is 100% free and listed at WordPress.org.


3. Google Analytics by MonsterInsights

analytics by monsterinsights

Overview

Formerly known as Google Analytics by Yoast, Syed Balkhi bought this plugin back in 2016 and rebranded it as Google Analytics by MonsterInsights. Now, it offers an array of functionality similar to Analytify. You can view dashboards inside your WordPress admin, track eCommerce activity with user friendly reports, and lots more.

The plugin comes in both a limited free version and more feature-rich Pro version.

Google Analytics by MonsterInsights Core Features

  • Add the Google Analytics tracking code
  • View Google Analytics data inside your WordPress dashboard
  • Set up outbound link tracking and other Events
  • eCommerce specific tracking and reports

Pros

  • You can view data inside your WordPress dashboard with ease. That means there’s no need to go to an external site to check your stats.
  • It supports tracking Google Analytics Events, which is helpful when running campaigns.
  • This plugin also lets you exclude certain user roles from being tracked.

Cons

  • You can’t see stats on individual pages or posts like with Analytify, so that’s rather limiting.
  • It’s expensive to get the best Pro features of Google Analytics by MonsterInsights.

How Does It Work?

Like Analytify, you’ll need to give Google Analytics by MonsterInsights access to your Google Analytics account in order to view stats inside your dashboard.

Pricing

There is a limited free version at WordPress.org. Most of the Pro features are locked behind the various Pro versions, which start at a reasonable $99.50/year but top out at a hefty $399.50 depending on the features that you want.


4. Google Analytics WD

Overview

Google Analytics WD is a freemium Google Analytics plugin that helps you add the Google Analytics tracking code to WordPress and view detailed reports right inside your WordPress dashboard.

Google Analytics WD Core Features

  • Adds the Google Analytics tracking code
  • Lets you run a variety of reports from inside your WordPress dashboard
  • Helps you set up goals and filters
  • Offers eCommerce specific reports
  • Supports enhanced link attribution and outbound link tracking

Pros

  • You can run a wide range of reports without leaving your WordPress dashboard. This is a real timesaver and streamlines your workflow.
  • It includes email notification summaries even in the free version, which is a pretty substantial perk.
  • You can set up custom dimensions in the Pro version of this plugin.
  • It also supports tracking outbound links.

Cons

  • The reports are ugly. This isn’t a huge deal but other plugins have better designs and layouts.

How Does It Work?

Like the other in-dashboard plugins, you’ll need to authenticate Google Analytics WD with your Google Analytics account to give it access to tracking data. Then, you can configure the plugin like normal.

Pricing

Google Analytics WD has a solid free version at WordPress.org. After that, full-featured Pro plans start at just $85.


5. Google Analytics Dashboard for WP

google analytics dashboard for wordpress

Overview

Google Analytics Dashboard for WP, also known as GADWP, is a popular free option for, unsurprisingly, adding a Google Analytics dashboard to your WordPress site. It’s 100% free and well-supported.

Google Analytics Dashboard for WP Core Features

  • View a variety of Google Analytics reports inside your WordPress dashboard
  • Real-time stat tracking
  • Adds the Google Analytics tracking code
  • Exclude certain user roles from tracking
  • Track Events
  • Custom dimensions

Pros

  • This plugin includes tons of features for free. Many businesses can make do with the free version.
  • Segmentation makes it easy to find the right report and to track the right groups.
  • Custom dimensions and Event Tracking are nice to have, too. Basically, you get a lot of customization here that the other plugins don’t offer.

Cons

  • It’s tough to come up with any major drawbacks here. It might be overkill if you just want to add the basic Google Analytics tracking code and don’t care about in-dashboard reporting. Otherwise, this one’s a knockout.

How Does It Work?

Like the others, you’ll need to authenticate it with your Google Analytics account before you can start viewing reports.

Pricing

It’s 100% free and listed at WordPress.org.


6. WP Google Analytics Events

WP Google Analytics Events

Overview

While WP Google Analytics Events does help you add the Google Analytics tracking code to your WordPress site, it’s mostly concerned with helping you easily set up Google Analytics Event Tracking for a variety of actions.

WP Google Analytics Events Core Features

  • Adds the Google Analytics tracking code
  • Helps you add Google Analytics Event Tracking for a variety of actions like outbound link clicks, scroll depth, video players, and more

Pros

  • The addition of Google Analytics Events makes Google Analytics much more powerful and useful.
  • The plugin itself is very easy to use. You don’t need to touch any code to set up your various Events and it integrates well with WordPress.

Cons

  • You’ll probably need the Pro version for the most helpful functionality, so that can be limiting for those on a budget.

How Does It Work?

You install the plugin and add your Google Analytics User ID. Then, you can set up Event Tracking for a variety of actions using a user-friendly interface. No code required.

Pricing

There’s a limited free version listed at WordPress.org. After that, the Pro plans start at $79/year.


Final Thoughts

AnalytifyAnalytics CatMonsterInsightsGoogle Analytics WDGADWPWP Event Tracking
Has free version?YESYESYESYESYESYES
Pro version starts at?$39 100% free $99.50$85100% free$79
Adds tracking code?YESYESYESYESYESYES
In-dashboard reports?YESNOYESYESYESYES
Exclude user roles?YESYESYESYESYES YES
Event tracking?YES, limitedNOYES, limitedYES, limitedYES, limitedYES, broad range
VisitAnalytify Analytics Cat MonsterInsightsAnalytics WDGADWPWPFlow

And that concludes my look at the 6 best WordPress Google Analytics plugins. If you just want a lightweight plugin to help you add the Google Analytics tracking code to WordPress, then Analytics Cat is your best option.

On the other hand, if you want to both add the tracking code and view your Google Analytics stats inside your WordPress dashboard, then you’ll want to pick between Analytify, Google Analytics by MonsterInsights, Google Analytics WD, or Google Analytics Dashboard for WP.

And finally, Google Analytics Event Tracking gives you a simple way to collect even more valuable data for your Google Analytics analysis.