If you’re new to the industry, you’ve probably heard the term “inbound marketing” and you might be wondering what exactly this is. Inbound marketing is the new style of choice for modern-day marketers. In the old days, businesses relied on outbound marketing. Outbound marketing is exactly what it sounds like. The business reaches out to consumers through billboards, tv, radio and newspaper ads. It’s the marketing of our childhood.
But as times changed, so did marketing. With the influx of competition, digital platforms and noise, consumers started to turn away from traditional advertisements. Instead they started to look towards more “genuine” or “organic” ways of finding businesses. Here we find inbound marketing. With inbound marketing, consumers find your site through search engines, word of mouth, or social media campaigns. However they’re led to your page, the point is that they found you. Not visa versa. This type of marketing has proven to be immensely more successful, which is why you’re hearing so much about it.
Now, rather than dishing out tons of budgeting dollars to commercials and billboard, companies are investing in creating high-quality content to draw readers in. This can be a great thing for small businesses by giving them a fair shot of making it with the “big players” in their industry. The downside? This inbound marketing thing is A LOT of work. Thankfully, there are tools to help.
Yoast is a Plug-in for WordPress that gives you easy to comprehend tips on making your blog posts more SEO friendly. If you’re unfamiliar with SEO (or search engine optimization), it’s an integral part of inbound marketing. Ranking with search engines ensures that organic traffic reaches your site, and when organic traffic reaches your page, you succeed. Yoast has plugins for most WordPress content. From blogs to video to commerce and more, Yoast can help your page rank.
Speaking of SEO, to succeed with your SEO, you’re going to have to get very familiar with keyword planning. Key words are terms search engines use to fill queries made by users, leading them to your site. By using these terms on your page and in your posts, you increase the likelihood that users will organically interact with your content. To do that, you need a structured system to help get you organized. That’s what Google Keyword Planner is for. Not only will the Keyword Planner help you pick the most profitable keywords for your page, it will help you create a plan for when and how to implement your keyword strategies.
In the world of inbound marketing, few tools are as powerful as email. Now, this doesn’t mean you should bombard email users with spam emails. Inbound email campaigns are permissions based, segmented and made to entertain the user, while selling to them on the side. Few companies make this easier than MailChimp. Their easy to use interface helps you build, plan and implement email strategies and track their success. With plenty of page designs and a comprehensive layout, MailChimp is one of the best places to start with your email campaign.
As important as email is to an inbound marketing campaign, an email list can be dangerous if not handled correctly. Your email list can be your biggest asset, but if that list is filled with false email addresses, or worse, addresses linked to spam bots, that email list can sink your reputation. That’s where XVerify comes in. Whether you’re uploading a large list of emails, or implementing their verifier directly on your site, they help block false or dangerous emails from making their way onto your list. With added features like phone and address verification, XVerify can protect your company’s data from all angles.
Now that you’ve started your email campaign and planned out your keywords, it’s time to look at your social media influence. Today’s consumers are deeply inclined by the broad range of social media platforms available to us. Trying to handle each of these platforms on a different site is a total time suck. Hootsuite combines the most popular social media sites on one, easy-to-navigate interface. Schedule posts on your time or use their auto schedule option so your post is up at peak traffic hours. Then track all of your results so you can make sure your next post has more impact than the last.
Content creation is a key component of inbound marketing. But creating content takes a lot of time and energy. To make sure that your content is having the greatest impact, research is important. What better way to learn than to look at what’s already working? BuzzSumo lets you enter a website or topic and then shows you the top performing blog posts from that search. They show you the number of shares segmented out by social media platform so you can better understand how your own article might perform on each of these interfaces.
Now that you’re putting out high-quality content, you want to make sure that your loyal followers aren’t missing any bit of that content. Email is a great tool to engage with users, but you can’t always count on users to check their email. SendMsgs is a push notification system that sends messages directly to the user’s desktop or mobile device. The user simply clicks an “Approve” button as they browse your site and then your notifications are published directly on their screens. This way, you can keep the user up to date on all the latest parts of your site with barely any effort on the user’s end.
Regardless of the great content you’re putting out, if that content isn’t accompanied by visuals, chances are it’s not going to perform nearly as well as you had hoped. Canva is an easy to use image generator that can help even the most basic computer user feel like a graphic designer. You can upload images to edit and add words to, or you can create infographics from their huge selection of illustrations and images. Adding a quality image will help increase the value of your content, and therefore increase the clicks on your page.
Getting your consumers opinion is a great way to make sure that your page is having the intended impact. It can also help you learn and grow to better serve the users. But wanting to ask the users opinion, and being able to do it are two very different things. Jotform is here to help you create forms for this exact perfect. They help you design different forms and questioners that align with your brand, while being easy to use. The design process is simple so you can start using your information to get results.
I started this article talking about SEO and I’m ending it talking about SEO. That’s because there is no emphasis big enough to help new marketers understand the importance of SEO for your inbound marketing campaign. If there’s anyone that fully understands the value of SEO, it’s Moz. They have a ton of tools to help you learn about SEO, track the success of your site and conquer the SEO beast. With plenty of free tools and payable upgrades, Moz is an absolute must if you plan on having a successful inbound marketing campaign.