If you keep track of who visits your website, chances are that you know which are you most viewed pages. Normally, any site will have most of its web traffic concentrated in only a small fraction of its pages. According to the Pareto Principle, roughly 80% of your web traffic will go to around 20% of the pages in your whole website. Knowing how to handle these pages is very important, as you can leverage them in order to better distribute your visits across the rest of your site and increase your conversions. This post will go over a few techniques to take advantage of these popular pages, and hopefully help you drive more web traffic to where it matters.

Get Insights About Your Audience

If you wish to increase your web traffic quality, the first thing you need to do is to recognize where the popular content is located. You should find out which pages in your site are the ones bringing in the most visitors, and why. It’s very important that you get a general idea on the reason these particular pages are so popular, since it will tell you about the kind of content your audience likes the most. By knowing the topics that interest your visitors, you can then tailor your blog posts to better get their attention. As such, you can plan your entire content strategy around including articles that you are certain will be relevant, and thus getting the most of each piece of content.

You should keep in mind at all times that they key to catch the attention of visitors is to provide value. After all, people come to your webpage looking for useful stuff, not articles completely devoid of substance or fail to provide. Before creating an article, ask yourself whether the reader it will benefit in any way and plan accordingly.

Distribute Web Traffic Across Your Site

Most of the time, your most popular content will come from being noticed by other, larger blogs. By linking to you, these blogs basically give you a steady stream of inbound traffic. You can take advantage of these highly prized pages by adding solid, relevant internal links. One simple yet effective trick is to add closely related content that serves as a follow up or complements your popular content. This will help reduce your bounce rate, as visitors interested in your content will want more of it. You can further track which links on the page are the most clicked on, in order to get a better sense of what your inbound visitors want.

This ties in with the aforementioned point: the trick is to be aware of what your audience will appreciate, and facilitate closely related content so they will follow through. It’s wise to keep the number of links to a reasonable amount, so that each one will be able to stand on their own. If there are too many references on your page, you might end up over-saturating the reader.


The key to improving web traffic is all about knowing what your audience is interested in. By identifying what kind of people are likely to come to your site, you can create an effective content strategy that will get their attention. Should your visitors come from a highly trafficked site linking to you, you can create follow up articles or complementary posts that will keep the reader glued to the screen. Above all, the trick is to provide value at all times to the visitor.