In the vast majority of cases, the homepage of a website is the most visited page. As such, it could be considered the most important entry point for your visitors, since its appearance could decide whether they’ll keep on clicking, or just turn around and go back.

As such, the design of your homepage might be one of the most important elements to consider when getting your site ready for launch. If you’re using WordPress, chances are you’re using a commercial theme that has a custom prepared homepage. But that’s only the layout, and the content it hosts is far more important than where each element goes.

Catch your visitor’s attention quickly

First of all, one of the most important aspects of a good homepage is to catch the user’s attention. That doesn’t mean you have to surprise them with a large flashing sign, but instead getting their attention by getting you point across in as little time as possible. To do that, make sure you make use of short, concise blurbs of text that describe your idea in a clear way.

Make sure everything has a function

Space is limited in the homepage. Every element you place in it must have a reason to be there, otherwise it’s just noise that will become an obstacle to describe your main idea. In order to determine whether something qualifies to be in the home, ask yourself: does this describe my site better? If it does, it is probably on the right way.

Use powerful, relevant imagery

While the content of a webpage consist mostly of text, visual cues can be of a lot of help when it comes to selling an idea to someone. Always make sure the images you choose are relevant to the topic, and that they act as support for the content. The worst you can have is your own content competing against itself for attention.

Link your most important pages

Most of the time, you won’t be able to fit all the content you want in the homepage. In such cases, it may be better to place all secondary content in a separate page, and then link to it directly from the homepage. That way, you can place emphasis on other elements without making the rest of the content inaccessible.