When it comes down to SEO, WordPress is a fairly flexible platform that gives you plenty of control over almost any aspect of a website. With that being said, there are quite a number of things you can do on your site to improve your search rankings. One of them is internal linking.
What Is Internal Linking?
Internal linking is the use of hyperlinks throughout your site to connect your pages with one another. In other words, it gives your users more options to navigate around. The most straightforward example of internal linking is your main menu. Just about every site has one, and its main purpose is to guide users towards the most relevant pages. Internal linking is one of the tasks you can do as part of your on-page SEO strategy, meaning it is limited to changes made solely on your own site.
Good internal linking can provide a number of benefits. First, it adds on to the relevance of your site, making users more likely to keep reading on. Second, it can help you achieve your website goals more easily, as you have a certain degree of control over where you want your users to go. For example, if you have an online store you could tweak your main navigation to display links towards your most popular products, which may in turn help with sales.
Internal Linking Done Right
There are a number of ways to go about leveraging internal linking to improve web traffic on your site. Above all, you should always keep in mind your end goal at all times; Do you want to get more visitors to sign up? Do you want to sell a particular product? Like with everything else, interlinking your pages should be done in an intelligent way so you can get the most out of it. Once you’re clear about what your objectives are, here are a number of strategies you can achieve with good interlinking:
Resurface Old Content
If you have a blog or regularly publish new content on your site, your older content will inevitably be pushed back as time goes on. One way you can prevent this is by actively linking to old pages from new ones. The trick is to stay relevant by providing quality content– for example, by linking to an article that further elaborates on the previous page. That way, you will invite users to read on and find more valuable information.
Direct Visitors To Your Products
No matter what your goal is, you should always focus on a small number of pages to help achieve your objectives. For example, a store may want to focus on its product pages to sell their goods, or an agency may want to direct users to their contact form to get them to get in touch. You can make use of internal linking to guide visitors onto these pages, and thus having a better chance at converting. However, you must keep in mind that the content must be always relevant, otherwise users may simply choose to turn around and go back.
Plugins For Better Internal Linking
There are a number of plugins that you can use to improve interlinking in your WordPress site. Most of them are aimed at dinamycally generating links to other parts of your site, so you can have more time to focus on other things. Let’s take a look at them.
Yet Another Related Posts Plugin
Or YARPP, for short. This plugin scans your content and looks for similar posts you have already published, and adds them at the end of a post. Using this plugin can help your visitors find interesting content that could otherwise be buried due to its age. As such, it’s a great way of recycling your previous publications while at the same time inviting users to stay on your site for longer.
SEO Smart Links
This plugin handles all the work of adding internal linking to your site, so you can save time and effort. It will look through all your existing content and then add a number of links automatically, in order to link your pages together. Among others, it also allows you to add a certain set of rules to control what gets linked and what not, so you can have finer control over the plugin’s behavior. In short, this plugin can help you a fair bit by doing some of the more manual tasks automatically.
WordPress Popular Posts
Adds a widget that you can configure to display some of your most popular content. This plugin gives you a los of options to determine which content qualifies as popular. By adding a list of your most popular content, you can encourage users to go through to these pages and possibly increase conversions. chances are that your best pages will have a higher chance of persuading your visitors, so it’s always a good idea to highlight your best material.
Always Focus On Your Goal
Always remember the end goal of your site. With so many things to do, it’s easy to get sidetracked and lose sight of what’s more important, so having a clear goal is essential for a successful site. Interlinking is a powerful tool, but only if it’s used with those goals in mind.