WordPress has moved from being a mere blogging platform to a content management system that hosts a variety of websites, including online stores. And when WordPress combines with the WooCommerce plugin – a popular, open source eCommerce plugin – your WordPress website can easily be converted into a fully functional online store. The power of WordPress and the flexibility of WooCommerce can get your online store off to a flying start.

With over 21 million downloads, WooCommerce is by far the most popular eCommerce plugin. It is highly customizable and powers more than 28% of online stores. WordPress has some themes designed specifically to integrate seamlessly with the WooCommerce plugin to give shoppers a superior online shopping experience. While there are many premium WooCommerce WordPress themes that you can use, this post is primarily a list of the best free WooCommerce WordPress themes.

Features to look for in a Free WooCommerce WordPress Theme

Before you zero in on the one theme that’s right for your store, look closely at the theme to make sure that it has the following features:

  • The theme must be aesthetically appealing and appropriate to the needs of your store. It must enhance your brand and products, and fit the type of audience you’re targeting. For instance, a store dealing with children’s products must be colorful and filled with images.
  • The theme must be regularly updated to keep up with the updates to WordPress core and WooCommerce. Additionally, the theme author should provide adequate support for the theme.
  • When installed, WooCommerce automatically creates some page templates on your website such as cart, Checkout, My Account and shop. The theme should be able to style these pages to match the style of your website.
  • With most of the online shopping activity shifting to smaller devices, it’s important that your website is mobile friendly. So, ensure that the theme is responsive.
  • A high conversion rate is important for an online store, and that’s where a call to action buttons can help. Call to action buttons must be prominent and easily accessible.
  • A great deal of personal information is likely to be shared on a WooCommerce powered website. The store owner should ensure that sensitive personal details like credit card information is secure and cannot be accessed by malicious third parties.

Now, let’s get started on our list of 15 free and responsive WooCommerce WordPress themes:

Shapely

Shapely has many homepage widgets that make it easy to showcase products or services. The right words that customers have for your store can be carried in testimonials using widgets.

While the one page layout makes it an ideal fit for a landing page for your store, the search engine friendly structure of the theme will help boost the online visibility of your store. The theme supports WooCommerce, so you can instantly convert your website into an online store. And finally, it adopts a mobile first approach to make your store’s website a hit with shoppers on smaller devices.

Dazzling

Dazzling is built with Bootstrap 3 and so, it is fully responsive. The flat and modern design integrates with WooCommerce neatly to help you build outstanding product pages. The full screen featured slider will help focus attention on your most valuable products or sales promotional campaigns.

Dazzling uses the Jetpack plugin to add the infinite scroll feature so that products can load continuously. It’s possible to have your store’s website in multiple languages, as the theme is translation and multilingual ready.

Sparkling

It’s important for an online store to be optimized for search engines. Otherwise, users will simply move away to a competitor’s website. Sparkling is SEO friendly and has a schema compatible structure that helps Google find your store more easily. Moreover, the theme integrates perfectly with WooCommerce plugin.

The theme is flat and modern, perfectly responsive and supports sharp text, graphics and images on retina display. It allows a great degree of customization, as well as unlimited color options and you can change the color of every element in the theme using a color picker.

Travelify

Primarily designed for a travel website, Travelify can easily adapt to an online business as it integrates smoothly with WooCommerce. Without using any code, you can build a products or services page without any fuss.

The theme offers multiple layouts to choose from. It also includes a featured slider that you can use to showcase your most important product. The slider has several built-in animation effects, as well as many other options.

Activello

Activello is a multipurpose blogging theme that is flexible enough for an online business as well. Besides combining well with WooCommerce, it packs in other features that make the theme particularly well suited for an online store – it’s fast loading and highly search engine friendly.

The theme also combines well with W3 Total Cache, Contact Form 7, Gravity Forms, Jetpack, Yoast SEO, and many other free and premium WordPress plugins. The many custom widgets and full screen slider puts the focus on content.

Illustrious

Illustrious is a business theme, but you can just as easily add a store function to it, on account of the support for WooCommerce. Not only that, the theme supports the Easy Digital Downloads plugin – the plugin that makes it easy to sell digital products online.

The homepage supports a slideshow, which you can use to display your most important products. The custom shortcodes will allow you to add pricing tables easily which is a useful feature for a store. You can also opt to purchase the premium version of the theme for $59 one time fee or purchase an annual subscription for $119 and avail priority support.

Panoramica

Panoramica includes a full-width slider to showcase your most important products. The slider sizes down perfectly for smaller devices. You can categorize the products and design a slideshow in each item.

Panoramica Free WordPress Theme

The theme allows you to control the layout of each page and post, and to select from among 5 sidebar layouts. And you can easily add shop functionality using the WooCommerce and Easy Digital Downloads plugins. Limitless color options, custom shortcodes and custom typography enable customization of the theme to suit the needs of your WooCommerce powered store. Choose to go pro at $59 or sign up for annual subscription at $119.

Intuition

If you wish to add blog posts to your WooCommerce powered website, you should check out Intuition. You can use the blog posts to write any details about your store’s products.

Using animated slider and featured content blocks, you can create a fully featured homepage. In addition to being responsive, the theme uses retina ready graphics, so your products will look great on any device. Not only that, the theme supports WPML, so your website can be converted into a multilingual one easily. The pro features will set you back by a one time fee of $59 and an annual membership by $119.

Enclosed

Enclosed is a showcase theme – ideal for an online store to showcase products and services. The theme features a full width slider on the homepage. The slider can be configured to fit many different layouts and adapts to the image that you add as background.

Enclosed Free WordPress Theme

Enclosed includes multiple templates, including templates for contact form and sitemap. You can add small blocks of text to the homepage to describe the products concisely. Not only that, you can add as many slides and blocks of text as you like, depending on the content that you want to highlight. While the free version is good to start with, you can consider the pro version at $59 for additional features or an annual subscription at $119.

Transcend

Transcend is a good fit for a business website, but with the support that it provides for WooCommerce and Easy Digital Downloads, you can as well use it for a WooCommerce based online store. Within minutes you can have a homepage full of dynamic elements.

Transcend Free WordPress Theme

Transcend allows you to totally control the layout of the pages and also allows a great degree of customization using limitless color options, custom shortcodes and custom typography. The pro features come at a cost of $59, while the annual membership comes at $119.

Riba Lite

The unlimited color possibilities in Riba Lite help you brand your WooCommerce website with just the colors you need. Choose either a boxed or full width layout for your store and add parallax headers and full YouTube videos on the background.

Riba Lite supports WooCommerce, and the blog pages allow you to discuss the products more in detail. The theme is cross browser compatible and works just fine with all popular browsers. Moreover, the theme is translation and WPML ready, so you can reach out to shoppers in many languages.

Regina Lite

While Regina Lite is a perfect fit for a medical related website, it adapts just as smoothly for an online store. It supports WooCommerce to help you set up your online store, and WPML to help make that online store multilingual.

The theme comes with highly customizable options and is highly user friendly, so even beginners can use it easily.

Sentience

Sentience is chiefly a blogging theme that is highly minimalistic. It retains only the features necessary for top notch performance. One among these features is support for WooCommerce and this plugin can instantly convert your website into a store.

The theme gives you complete control over the layout of your website including sidebars, header and footer. Custom typography, custom shortcodes and great color options can help you customize your theme to a great extent. The pro features come at a cost of $59, while the annual membership comes at $119.

Allegiant

Allegiant is a multipurpose theme that supports both WooCommerce and Easy Digital Downloads. It includes a fully featured homepage, which contain a number of elements that you can move about or reorder in any which way.

The theme gives you complete layout control and a number of options to customize it. It allows you to add customer testimonials to boost customer confidence. You can purchase the pro version for $59 and an annual membership for $119.

Brilliance

Brilliance is a powerful multipurpose theme. It’s highly flexible and customizable, with attention to details of every aspect of the design of the theme.

While the support for WooCommerce and Easy Digital Downloads will help you set up shop instantly, it’s the high focus on conversions that sets this theme apart. The other features include a hero slider, small blocks of text content that can be added anywhere, a testimonials rotator to highlight what customers are saying about your store and a homepage tagline, so customers can remember your store better. Premium features will cost you $59 and a year’s subscription $119.

So, if you’re intending to take your store online to find customers, these themes are a good option to start with. Both the themes and the WooCommerce plugin are free, so you can try out as many as you like before you pick the one that’s right for you. Just in case you want to look further for a wider choice of free WooCommerce WordPress themes, you’ll find more themes listed in this post. If this is your first time making your own website you might want to read and follow this guide to get your website up and running. Let us know which theme worked for you in the Comments below.