Okay, so you’ve set up a new WordPress site and installed a -hopefully one of ours- great theme. What’s next? Although WordPress is famous for having a painless installation process and overall is pretty simple to maintain, there’s always some little extra work to do before it’s completely ready for publishing content. Here are some of the things you might want to check.

Set up your permalink structure

This one should be a given. Even though they are the norm by now, WordPress still comes out of the box with codelike, ugly URLs. So, head over to the Settings > Permalinks section, and set it so you have a custom sctructure like %postname% ot %year%/%postname%.

Delete default posts

This one should be a no-brainer too. WordPress is installed with a default post called Hello World and a page called Sample Page, which are actually meant to be deleted. This is especially important if you’re importing existing content right away, as these default, redundant pages may slip into a sitemap or worse, show up on your site.

Set up your analytics tracking code

If you’re going to keep tabs on who visits your site, you should use some kind of analytics program, such as Google Analytics. This will allow you to track the amount of visitors that come to your site, to which pages and more. WordPress doesn’t come by default with any way of installind an analytics tracking code, so you should look for a plugin that does the job.

[message type=”info”]If you’re using one of our themes, this feature comes out of the box and you can install it through the Appearance > Theme Options page.[/message]

Set the time

This one might not be so obvious to some. Besides setting the site description, you should also ensure that the time configuration is the right one. As WordPress doesn’t have any way to know what is your local time, it always comes with the timezone set at UTC+0. This means that if you live in Europe, chances are your posts will display the wrong time, plus your scheduled content will be inaccurate.