Nowadays the web is thriving with portfolio sites of people showcasing their work, be it images video, or even services. Coupled with the abundance of portfolio WordPress themes, it could seem an easy task to create a good, attractive portfolio site. However, building a great portfolio page is not a simple, one-off task. Instead, it requires constant attention as a carefully designed portfolio is the result of multiple iterations over time. In this article we’ll go over some useful tips for creating a great WordPress portfolio, meaning there is no coding involved.

Pick The Appropriate WordPress Theme

Make sure your chosen WordPress theme works for you, not against.

Make sure your chosen WordPress theme works for you, not against.

Nowadays there are a lot of portfolio WordPress themes lying around, many of them being completely free. However, choosing the correct portfolio theme depends a lot on what kind of site you wish to build. Before downloading and installing one, you should ask yourself the following question: Does this theme reinforce the quality of my work?

A WordPress theme should make its design serve the content, not the other way around. While it’s nice to have animations, transitions, and other CSS3 effects on your site, you must remember that your visitors are here to see your work, not the layout of a WordPress theme.
Take your time picking out the right theme, and if needed make the investment on a premium theme as long as it will boost your portfolio.

Be Selective But Well Rounded

When picking out which work to feature on your site, be sure to always choose your very best. You want to show your best side and display what you’re capable of at all times. However, also keep in mind that you need to be broad in your choosing and not limit yourself to one aspect of your work.

You never know what the client will be looking for when viewing your WordPress portfolio, so it’s best to have a broad offering to cater to the largest possible audience. It doesn’t matter whether you excel in one particular area; as long as you have variety in your portfolio, you will be able to address the highest number of clients that check out your site.

Present Your Work Through Storytelling

Next, make sure each and every item in your portfolio has an underlying story. Just like storytelling in web applications promotes user engagement, talking about the process of your work from a human point of view will glue your visitors to your portfolio. This is perhaps the most important step to take, as too often are portfolio sites left with only images of their work. Regardless of how good it is, it is very important to add context onto the picture.

When telling a story, make sure to appeal to human emotion, and don’t hesitate to involve actual people in it. Most prospective clients will want to know who’s behind the scenes, and as such you should give them a clear idea of who they’re going to work with.
Above all, you should focus on the benefits and the experience, not the features you can offer them.

Curate Your Portfolio Periodically

Your mission is not over after you add the last portfolio item. Creating a great WordPress portfolio involves going back to step one, and making small improvements little by little. Every now and then you should take a look at your published work, and try to refine it in any way you can, one step at a time. You should add new projects as you complete them, or even purge old ones to keep your portfolio size manageable.

This step is the hardest to complete, because there is no actual end. It is instead a maintenance task, with the sole purpose of staying up to date and current. The trick is to focus on making many small changes periodically instead of doing a big overhaul of your whole showcase. This will keep you focused on what’s important, and ensure the quality of your portfolio keeps growing along with your skill.

A Great WordPress Portfolio Takes Time

Just like you skills, great portfolios are a product of dedication and perserverance. When tended to with the necessary attention, they can keep growing steadily in terms of quality and refinement. While at first you may judge your work as not being up to par, it’s just a matter of time for it to improve. As such, there’s no need for you to wait to create your own portfolio.