Still not sure if email marketing is worthwhile? Well, think again – in fact, email generates $38 for every $1 spent, which is an impressive 3,800% return on investment making it a no-brainer.
Is email marketing worth it? Here’s what the numbers say.
1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)
2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)
3. 83 percent of B2B companies use enewsletters as part of their content marketing program. (Imaginepub.com, 2017)
4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)
5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)
1. Constant Contact
Constant Contact is one of the most popular email marketing service providers for small businesses. Thanks to their wide selection of pre-designed templates, getting started and sending your first email campaign with them is easier than ever.
Upon registration, you will be asked to choose the industry in which you work and indicate whether you have any previous experience with email marketing. Constant Contact will use these initial choices to deliver customized promotions, tutorials, and guides to help you take your email marketing to the next level.
In addition, their powerful email automation software comes with a generous 60-day free trial. You’ll also get access to hundreds of integrations with apps you already know and love, and a range of other tools that make it extremely easy to manage events and take your email marketing campaigns beyond the inbox.
And last but definitely not least, you’ll get access to their intuitive dashboard that presents your most important email metrics and a support team dedicated to helping you take your email marketing experience further.
While most email marketing services offer 14 or 30-day free trials to test the service, Constant Contact gives you full access to their tools for 60 days. After the trial, the subscription starts at $20 per month for up to 500 subscribers.
Who is Constant Contact for?
Constant Contact is most popular among small businesses and businesses that are just getting into email marketing.
How much does Constant Contact cost?
Constant Contact’s pricing is extremely straightforward – there are two plans to choose from each of which also vary based on the number of subscribers.
Here’s the breakdown:
- 0-500 subscribers: $20 per month
- 501-2,500 subscribers: $45 per month
- 2,501-5,000 subscribers: $65 per month
- 5,001-10,000 subscribers: $95 per month
Email Plus Plan:
- 0-500 subscribers: $45 per month
- 501-2,500 subscribers: $70 per month
- 2,501-5,000 subscribers: $95 per month
As you’d expect, for both types of plans, you’ll get a 10% discount if you pre-pay for 6 months, or 15% if you pre-pay for 12 months.
And as we mentioned earlier, there’s a 60-day risk-free trial, not one of those that ask you to enter your credit cards, which allows you to test out the tool for up to 100 contacts. Beyond that, they also provide a 30-day money back guarantee which allows you to get a full refund if for any reason you’re unhappy with them.
Get started with Constant Contact today. (60-day free trial)
ConvertKit is a fairly new blogger, creator-focused email marketing tool, built by Nathan Barry, at a time when the email marketing space is already extremely crowded. Today, their biggest selling point is the platform’s ease-of-use, powerful automation, and tagging functionality.
When it launched, the platform quickly gained traction through endorsements from influential marketers like Pat Flynn and Joanna Wiebe, as well as their descriptive and bold tagline: “The power of Infusionsoft, but easier to use than MailChimp.”
Some of ConvertKit’s best features include the built-in opt-in forms you can easily add to your website to help gather subscriber information. And to help you measure the progress of your email marketing efforts is the intuitive dashboard that displays subscriber data.
Adding to that, you can create drag-and-drop sequence email campaigns so you can nurture subscriber relationships, integrate with third-party services like Zapier, and even segment email lists so the right subscribers get the right messages at the right time from you and your team.
Who is ConvertKit for?
While ConvertKit is targeted towards creators, the platform works really well for anyone who is heavily interested in complex automation and tagging and delivering email sequences depending on subscription sources. In addition, it is very well-suited for email marketers that know and appreciate the value of plain text emails.
Lastly, this tool is best for those who don’t mind spending a bit more (individuals or small teams), and are looking to send plain text emails.
How much does ConvertKit cost?
- 0-1K subscribers: $29 per month
- 1K-3K subscribers: $49 per month
- 3k-5k subscribers: $79 per month
- 5k+ subscribers: Custom pricing
No matter which plan you choose, you’ll have access to the same exact features. If you’d like to try before you buy, there’s a 14-day free trial that includes all of the features.
There’s also a 30-day refund policy if you don’t like the service. The refund will typically take 3-5 days to show up back in your account.
Get started with ConvertKit today. (14-day free trial)
AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. No to mention, additional integrations include Salesforce, Facebook, and WooCommerce.
You’ll have access to pre-designed email templates, list management tools, autoresponders, and email tracking with detailed insights. You can even split test email campaigns and receive live results so that you make sure only the best performing emails are being sent out to your subscribers.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also sign up for quarterly or annual plans to save even more.
Who is AWeber for?
AWeber provides a great, easy-to-use solution that’s a good fit for teams and businesses who want to optimize their email marketing efforts.
How much does AWeber cost?
- 0-500 subscribers: $19 per month
- 501-2,500 subscribers: $29 per month
- 2,501-5,000 subscribers: $49 per month
- 5,001-10,000 subscribers: $69 per month
- 10,001-25,000 subscribers: $149 per month
- 25,001+ subscribers: Get a custom quote
Regardless of the plan you fit into based on your email list’s size, you’ll have access to the same exact features. If you’d like to try before you buy, there’s a 14-day free trial that includes all of the features.
In addition to this, they also offer a 30-day refund policy that you’re free to use in the unlikely event that you don’t like the service.
Get started with AWeber today. (30-day free trial)
SendinBlue is an email marketing service designed to build better relationships through email marketing campaigns and automation. It also serves as an SMS application, so keeping in touch with subscribers is a cinch. But the best part is, it’s powerful enough to help online businesses of all sizes and easy enough for users of all skill levels to use.
Creating personalized emails is as easy as using the drag and drop builder. Plus, you can create custom contact fields so you gather all the information you need from your qualified leads. And if you want to send out email newsletters right away, all you have to do is access the free, responsive templates that will render seamlessly on all size devices.
Other notable features with this email service provider include list segmentation, opt-in landing page creation, email heat maps, A/B testing, and real-time analytics.
SendinBlue has a free plan that will let you send up to 300 emails per day, so you can test the service and see if it’s right for you. And with this free plan, you never have to commit to anything or enter any credit card information. Lastly, unlike many email service providers, there are no contracts with SendinBlue – you can sign up and/or cancel at any time.
Who is SendinBlue for?
SendinBlue is the perfect email service solution for small businesses that are looking for ways to empower themselves connect with prospective customers.
How much does SendinBlue cost?
- 0-300 emails per day: FREE
- 40,000 emails/month: $25 per month
- 60,000 emails/month: $39 per month
- 120,000 emails/month: $66 per month
- Custom plans: request a quote
The features you receive will depend on the plan you sign up for. For instance, you can remove SendinBlue branding, access advanced statistics, and unlock landing page creation, live chat, and multiple accounts with higher priced plans.
If you want a little more flexibility, SendinBlue will let you sign up for a pay-as-you-go plan based on the number of emails or mobile text messages you want to send.
There is no risk free trial since you can sign up for a free plan to test the service. And if at any time you are unhappy with how SendinBlue is working for you, all you have to do is cancel you plan.
Get started with SendinBlue today (free plan available)
GetResponse is an easy to use email marketing solution that comes with an intuitive and modern looking interface.
To create email campaigns, use the drag and drop builder and the beautiful pre-made templates. And while you’re at it, monitor your email statistics to find out when subscribers are most likely to open your emails, and send them then to boost open and clickthrough rates.
Need more features? GetResponse comes with a whole slew of them. To start, automate everything, build opt-in landing pages, and send out personalized campaigns based on user behavior. In addition, integrate with services like Google Docs and Salesforce, split test campaigns, implement abandoned cart recovery, and tag subscribers for better organization.
Lastly, in an attempt to help you better connect to your target audience, GetResponse gives you the power to set up and conduct webinars. Interact with attendees, drive qualified leads your way, and increase brand awareness using this unique feature.
Who is GetResponse for?
GetResponse is great for medium-sized businesses who want access to a range of powerful yet easy-to-use features like marketing automation and funnels.
How much does GetResponse cost?
- Up to 1,000 subscribers: $15 per month
- Up to 2,500 subscribers: $25 per month
- Up to 5,000 subscribers: $45 per month
- Up to 10,000 subscribers: $65 per month
- Up to 5,000 subscribers: $49 per month
- Up to 10,000 subscribers: $75 per month
- Up to 10,000 subscribers: $165 per month
- Up to 25,000 subscribers: $255 per month
- Up to 100,000 subscribers: $1,199 per month
If you want to test out the service there’s a 30-day free trial where you’ll have access to all of the features. There is no money-back refund, however, since it’s a pay-as-you-go service.
If you’re looking to save money, you can pay for a year at a time and get 18% off, or pay for two-years and get 30% off.
Get started with GetResponse today. (30-day free trial)
Mailchimp is one of the most well-known and widely used email marketing services out there. It’s super simple to use, extremely affordable, and has all the features you could need to promote your brand to those that show interest.
With Mailchimp, you can easily schedule email delivery times, create landing pages, and even send automated emails based on user behavior using the autoresponder. In addition, you can segment and tag your email lists, integrate with third-party services like Freshbooks and Zapier, and even post emails to Facebook, Instagram, and Twitter.
If you run an eCommerce shop, not only is integrating Mailchimp with it a breeze, you can also send abandoned cart, product recommendations, order notifications, and retargeting emails to boost sales and revenue.
Who is Mailchimp for?
Mailchimp is perfect for bloggers, eCommerce shop owners, and online business corporations that want to reach a broader audience, convert more subscribers, and generate more sales.
How much does Mailchimp cost?
- 0-2,000 subscribers: FREE
- 50,000 subscribers: $9.99/month
- 100,000 subscribers: $14.99/month
- 200,000+ subscribers: $299.00/month
As the paid plans increase, you unlock more features such as custom branding, A/B testing, retargeting, automation, and advanced list segmentation.
As an added bonus, if you add two-factor authentication to your Mailchimp account, you’ll receive a 10% discount for 3 months. In addition, Mailchimp offers a 15% discount to nonprofits and charities.
If you prefer, you can sign up for Mailchimp’s pay-as-you-go alternative an even purchase individual add-ons features to supplement your existing plan.
Get started with Mailchimp today. (free plan available)
Drip is a powerful email marketing service that gives online businesses the tools needed to have meaningful conversations with their subscribers through email.
Finding high-qualified leads that are willing to convert is a challenge for any online business owner. Luckily, Drip gives you every opportunity to send out discount codes, product recommendations, price-drop notifications, and more of the content people care about. This way they’ll click and buy every single time.
In addition, Drip comes packed with features like behavior-based automation, heat map tools, A/B testing, text messaging, and multichannel touchpoints for increasing brand awareness.
Who is Drip for?
Drip is mainly for eCommerce owners looking to generate more revenue. that said, bloggers and marketers can also benefit from the features found in Drip.
How much does Drip cost?
- 0-100 subscribers: FREE
- 2,500 subscribers: $49/month
- 5,000 subscribers: $122/month
- 5,001+ subscribers: request a quote
You can try any of Drip’s plans, complete with all features, for 14 days to see if you like the service. And, if you happen to be a non-profit organization or a charity, you can enjoy a 30% discount.
Get started with Drip today. (14-day free trial)
MailerLite is one of the comprehensive email marketing services that utilizes the power of advanced technology to help website owners grow their businesses. However, it’s also super simple to use, making the learning curve small.
Create beautiful opt-in forms (including popups) on your website to collect email addresses, even enabling the double opt-in feature to ensure people are okay with you marketing to them. Then, take advantage of MailerLite’s drag and drop email builder, newsletter templates, landing page feature to boost your marketing efforts.
If you want to reach your target audience in the best ways possible, enable personalization features like timezones, segmentation, and tags. In addition, use click tracking to see how users interact with emails, monitor campaign analytics, and even send out a new campaign emails every time new content is published on your blog.
Who is MailerLite for?
MailerLite is a user-friendly email marketing solution for any marketer looking to build a bigger email list and reach their subscribers in advanced ways, beyond simple email campaigns.
How much does MailerLite cost?
- 1-1,000 subscribers (12K emails, limited features): FREE
- 1-1,000 subscribers (unlimited emails, all features): $10/month
- 1,001-2,500 subscribers (unlimited emails, all features): $15/month
- 2,501-5,000 subscribers (unlimited emails, all features): $30/month
- 5,001-10,000 subscribers (unlimited emails, all features): $50/month
If you buy a yearly plan, you can save 30%. There is no free trial since you can sign up for a free plan and upgrade at any time. Keep in mind, if you downgrade your plan, you will not receive a refund.
Get started with MailerLite today. (free plan available)
ActiveCampaign is on our list of email marketing services because it brings it all to you: email marketing, automation, sales CRM, and messaging.
When it comes to email marketing, you can personalize campaigns, send targeted emails, schedule campaigns, and of course, split test everything so you know what’s working and what’s not.
Smarter automation with ActiveCampaign means drag and drop email sequences so the right people get the right emails at the right time. And thanks to list segmentation, your workflows are seamless.
If you’re in need of a some advanced sales marketing strategies, ActiveCampaign has you covered with lead scoring and built-in CRM features. Keeping everything in one convenient location makes your life easier. And lastly, if you’re looking for additional ways to stay in touch with leads, take advanatge of the SMS and site messaging.
Who is ActiveCampaign for?
ActiveCampaign is an email marketing service for those in need of an all-in-one marketing solution. In other words, bloggers, creatives, online business owners, and eCommerce shop owners all have something to gain.
How much does ActiveCampaign cost?
ActiveCampaign has a unique pricing model. You choose how many subscribers you have (or expect to have) and move the slider. Each of the four pricing plans then adjust accordingly.
Here’s a rundown of ActiveCampaign’s lowest priced plans based on a 500 subscriber count:
- Lite ($15/month): unlimited emails, email marketing, newsletters, marketing automation, chat and email support, and 3 users.
- Plus ($70/month): everything in Lite plus CRM with sales automation, contact and lead scoring, custom user permissions, domain, and branding, one-on-one training, SMS messaging, and 25 users.
- Professional ($159/month): everything in Plus, plus site messaging, attribution, predictive sending, win probability, and 50 users.
- Enterprise ($279/month): everything in Professional plus custom reporting, mailserver domain, dedicated account rep, in-depth onboarding, free design services, free social data, phone support, uptime SLA, and unlimited users.
You can try ActiveCampaign for 14 days to see if you like the service, no credit card required. And if you’re a nonprofit, you can enjoy 20% off.
Get started with ActiveCampaign today. (14-day free trial)
While most of the options included on this list aren’t CRMs ActiveCampaign does come close. Here’s a more in-depth look at sales CRMs to help you make a decision if that’s what you’re looking for.
10. Campaign Monitor
Campaign Monitor is another one of our powerful email marketing services that comes with a drag and drop builder and 100s of pre-built email templates for sending out personalized campaigns to subscribers.
With this service, you can tap into features such as activity tracking (opens, clickthroughs, subscribes, and unsubscribes), geolocation and acquisition data, and integration with Facebook, WooCommerce, Salesforce, and more.
Additionally, Campaign Monitor comes with time zone sending, advanced link tracking, spam testing, inbox previewing, and 6 pre-built segments for easier and faster organization of lead information.
Who is Campaign Monitor for?
Campaign Monitor is a service for marketers looking to get into email marketing without having to spend too much time learning how.
How much does Campaign Monitor cost?
- Basic ($9/month): 0-2,500 emails and basic core features like marketing, automation, and analytics.
- Unlimited ($29/month): unlimited emails and features like email support, analytics, automation, inbox preview, time zone sending, and spam testing.
- Premier ($149/month): unlimited emails, all features in Unlimited, and engagement segments, send time optimization, link tracking, and email builder section locking.
It’s free to set up a Campaign Monitor account and send emails to 5 subscribers. After that, you’ll have to choose a plan. All nonprofit organizations are privy to a 15% discount.
Get started with Campaign Monitor today (limited free plan available)
Final Thoughts: The Best Email Marketing Service
Most email marketing service providers are very similar in terms of what they’re capable of. And regardless of the advice, you read on the internet, most marketers still base their choices on their budget.
To that end, you’ll be pleased to hear that whether you’re just starting out with email marketing, switching between providers if you’re unsatisfied, bored, or just want to explore what else is out there really isn’t all that difficult.
Some solutions even offer managed migrations to help you make the switch.
Above all, it’s important to just get started! The longer you wait, the more money you’re leaving on the table. Now that you’ve chosen what email marketing service to use, it’s time to start growing your email list – why not start with one of these WordPress opt-in plugins?
So, what are your favorite email marketing services?
Have your say in the comments below…