The Internet is constantly changing. And if you want to stay competitive, you need to keep on top of the latest web design trends to make sure you’re not left behind.

To help you get an edge, we’re here to share three of the biggest web design trends for 2018. Whether you’re looking to offer an interactive web experience, build complex websites with less code, or offer a better experience to mobile users, have a look at three trends shaping the web in 2018.

1. Hassle-free and serverless coding with Wix Code

For most of the Internet’s existence, building a website was a major time investment.

Beyond the knowledge required to build a website, writing all the code to make everything look just right plain took (and takes) time.

But thanks to the recent tools on the market, developers no longer have to do everything themselves. Instead, in 2018 developers will be able to take advantage of a new tool called Wix Code.

Wix Code makes it possible to build truly custom websites and web applications. As the Wix team says, it’s “serverless, hassle-free coding.”

Better yet – it’s easy to access right from the normal Wix Editor interface. All you do is check a box to turn on Developer Tools:

How Wix Code Will Help You To Add Code And Build More Advanced Websites In 2018

Wix Code saves you time by simplifying the process of creating custom, content-rich websites.

With Wix Code, you can set up your own database collection right from the Wix Editor interface. Then, build your database based on the content that’s important to the specific website that you’re creating. All of this is easily managed from the Wix Code Content Manager:

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Then, build dynamic pages that connect to the content in your database via the visual Wix Editor.

All you need to do is build the basic style template and Wix will help you generate as many unique pages as needed from the content in your database. You can even set up custom URL structures to make sure everything is SEO friendly.

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And if you need more flexibility, you can create repeating layouts that automatically update the content straight from your database.

Plus, if you want to create a more interactive website, you can also use custom forms to collect user input and insert it straight into a database for easy access from the Wix Code Content Manager. You can also use something called interactions to display different content based on a user’s actions – like a tooltip that is displayed when a user hovers over an area.

Hassle-free Coding Doesn’t Mean Inflexible

While the Wix Code platform does greatly simplify the process of building a website by allowing you to visually interact with your content database and create page templates, it doesn’t remove the ability to customize things in a more manual manner.

You can still use the Wix Code APIs and JavaScript to modify how your website functions – you just won’t have to dig into the HTML and CSS by yourself.

What Are Some Examples Of Websites Created With Wix Code?

Because Wix Code lets you create your own database structures and use the powerful Wix Code APIs, you have the ability to create pretty much any type of site. The sky’s the limit!

You can find a bunch of specific examples of what you can do with Wix Code APIs and JavaScript.

And if you’re looking for some completed websites, here’s a taste of what you can build with Wix Code:

The Plant Library:

The Plant Library is a content-rich website full of dynamically generated plant content.

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And Bolden Academy website example shows how you can accept user inputs and create private member areas, among other features:

2. Increasing Reliance On Interactive Chatbots

In 2017, chatbots started to make their way towards mainstream acceptance. And after laying that groundwork in 2017, chatbots might become a major force on the web in 2018.

Chatbots allow business and developers to provide website visitors with an interactive experience…without needing to have a human always available.

According to a survey from HubSpot, 47% of surveyed consumers would be willing to purchase items via a chatbot on an eCommerce website. And 57% are interested in getting information from a chatbot while browsing a business’ website.

And while people in that survey still slightly preferred getting support from a real human, 53% wouldn’t mind getting help from a chatbot “as long as [they] can get help quickly and easily.”

All the numbers add up to one thing:

Chatbots have arrived and are here to stay.

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An example of how a chatbot flow works

So – fire up A.I. on your TV (and look into adding a chatbot to your websites) because 2018 is going to be the year we all happily start talking to robots!

3. Increasing Adoption Of Progressive Web Apps

A Progressive Web App is essentially a website that provides an “app-like” experience. In Google’s words, “Progressive Web Apps are experiences that combine the best of the web and the best of apps.”

Late in 2017, Tinder made waves when they released a Progressive Web App version of the popular, and previously mobile-only, dating app:

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The Progressive Web App version is less than 10% of the size of Tinder’s Android app and has been performing astoundingly well.

On the Progressive Web App, users:

  • Swipe more than the native app
  • Message more than the native app
  • Purchase just as much as on the native app
  • Spend more time than the native app

In 2018, Progressive Web Apps will continue to grow in popularity and importance. And Progressive Web Apps won’t just be the tools of large websites – there are easy-to-implement tools that can help even casual webmasters create a Progressive Web App version of their WordPress site.

What Do You Think Are The Biggest Web Design Trends In 2018?

So there you have it – our opinion on three of the biggest web design trends in 2018.

Do you agree? Disagree? Let us know in the comments!